Intent-first structure
Campaigns are built around what people are searching for right now, split by city and radius so each rupee chases someone near a decision.
Discipline — Search · Local Radius · Call-Optimized Campaigns
Google Ads
Search campaigns built for calls and enquiries — not clicks.
Webopics is a Google Ads agency based in Kannur, Kerala, running Search campaigns for local, hospitality and D2C businesses across Kerala, India and the Gulf.
6.83k
Clicks (Grove Stay, July 2026)
57.9k
Impressions
₹5.47
Average cost per click
₹37.4k
Total spend
Two campaigns, one goal: the phone rings
Grove Stay, a riverside staycation in Munderi Kadavu, Kannur, needed one thing from Google Ads: enquiries. In July 2026 we ran two campaigns at once — one capturing travellers searching from Bangalore, one catching anyone within 50 km already looking for a stay nearby. Both were optimised for calls and enquiries, and most days of the month were pre-filled and fully booked.
A click means nothing for a property business until it becomes a phone call, so the account was built and judged on calls.
Straight from Google Ads
6.83k clicks, 57.9k impressions, an average ₹5.47 cost per click and ₹37.4k total spend. The call log shows what the campaign actually produced — names and numbers are redacted for privacy.
How we run Google Ads
Google Ads captures people who are already looking. The work is making sure every rupee reaches the ones close to buying.
Optimised for calls and enquiries
For a service business, calls and enquiries are the goal. We set them as the conversion and judge the account on them — not on traffic volume.
Location controls that match where you serve
Radius and city targeting, with landing page content that accurately reflects the areas you serve — a point Google’s recent AI Max changes make more important.
Layered with Meta, not competing
For D2C brands, Search supports the Meta engine once it is profitable, so spend goes where buyers already are instead of being spread thin.
What is changing in Google Ads
Google has been rolling out AI Max experiments, revised migration dates and new measurement tools. We cover what actually matters for Kerala businesses in Performance marketing updates 2026.
What's included
- Search campaign structure by intent, city and radius
- Call and enquiry conversion tracking
- Landing page and location-control review
- Weekly performance summaries and a monthly report
- Search layered alongside Meta Ads for D2C brands
Go deeper
Before you ask
Who is the best Google Ads agency in Kannur?
Webopics is a Kannur, Kerala-based Google Ads agency running Search campaigns alongside Meta Ads and Shopify CRO for local, hospitality and D2C businesses, with published account results rather than platform-reported estimates.
Does Google Ads work for a local business?
Yes. Search campaigns targeting high-intent, local keywords typically outperform broader awareness channels for local service and hospitality businesses, because the person searching is already looking for exactly what you offer, in your area, right now.
How much does Google Ads cost per click in Kerala?
Cost per click varies by category and competition. For reference, Grove Stay averaged ₹5.47 per click across two campaigns in July 2026. We set a budget against the number of calls or enquiries you need, not a click target.
Should I start with Google Ads or Meta Ads?
If people already search for what you sell — a stay, a clinic, a local service — start with Search. If you sell a product people do not yet know to look for, start with Meta and add Search once the account is profitable. We confirm the right order on the audit call.
How are calls and enquiries tracked?
We set calls and enquiries as the conversion goal in the account, so optimisation and reporting are based on the actions that produce bookings, not on clicks.