Retargeting locked in permanently
A fixed share of spend — around 30% on our Rust & Go account — stays permanently on the audiences closest to buying: add-to-cart and initiate-checkout. It is never raided to fund cold tests.
Discipline — Facebook · Instagram · Retargeting · Creative Testing
Meta Ads
Account structure and creative testing built around profit, not platform-reported ROAS.
Webopics is a Meta Ads agency based in Kannur, Kerala, running Facebook and Instagram advertising for D2C, ecommerce and local brands across Kerala, India and the Gulf.
₹3.74Cr
Shopify revenue, Mar 2026 (Rust & Go)
3.18
Purchase ROAS on one live campaign
5.44
ROAS after a one-month test (Fit & Fury)
4X
Sales in a 2-day campaign (IMAGE Mobiles)
How we run a Meta Ads account
Meta is where your customers spend their time — and where most ad budgets get wasted. Our account structure is built to stop that.
Cold audiences fed with real creative diversity
The rest goes to cold audiences with genuinely different angles — a demonstration, a customer experience, pricing clarity, an answer to an objection — not five posters making the same argument.
Weekly creative testing, 72-hour kill rule
New angles are tested against control every week. Losers are cut within 72 hours; winners get budget within days, not after a monthly review.
Reported against your real numbers
Every campaign is judged on blended contribution margin and actual sales, not the ROAS Meta reports. Tracking runs server-side through the Conversions API.
Search and creative production extend the Meta engine — they are built to support it, not compete with it.
Rust & Go — D2C Brand, Kerala
₹3.74 crore in March 2026 on ₹10–12 lakh a month of Meta spend
Rust & Go, a protein supplement brand, is an account we run on ₹10–12 lakh a month in Meta spend. Shopify revenue reached ₹3.74 crore in March 2026, ₹3.07 crore in April and ₹3.73 crore in May — three straight months above ₹3 crore, with a 40% profit margin held on products priced ₹550–₹600.
Straight from Ads Manager: one campaign converting at ₹198.96 per purchase, another holding a 3.18 purchase ROAS across 1,187,453 reach. No cherry-picked screenshots.
Fit & Fury — Protein Supplements
Purchase ROAS 2.70 → 5.44 between June and July 2026
Meta Ads for local businesses, not just online stores
Finearch Interiors, a Kannur furniture brand, went from ₹5–6 lakh to ₹55 lakh in one month. Meta Ads targeting a 30 km radius ran alongside Google My Business optimisation, a storefront redesign and offline campaigns — as one system. Read the full breakdown.
What's included
- Account structure and audience architecture
- Weekly creative testing sprints with structured hypotheses
- Permanent retargeting layer
- Server-side tracking and attribution (Conversions API)
- Weekly performance summaries and a monthly contribution-margin report
- Ad creative produced by our in-house content and video team
Go deeper
Before you ask
Who is the best Meta Ads agency in Kannur?
Webopics is a Kannur, Kerala-based Meta Ads agency running Facebook and Instagram advertising for D2C, ecommerce and local brands across Kerala, India and the Gulf. We publish real account screenshots and month-over-month revenue instead of platform-reported estimates.
How much should a business spend on Meta Ads?
There is no universal number — it depends on your category, margin and how many creatives you can test. For reference, we run Rust & Go on ₹10–12 lakh a month with 30% locked into retargeting. We confirm the right starting budget on a free account audit call.
Do Meta Ads work for local businesses, not just ecommerce?
Yes. Finearch Interiors, a Kannur furniture store, went from ₹5–6 lakh to ₹55 lakh in one month using a 30 km radius on Meta alongside Google My Business and offline activity.
Should I advertise on Facebook or Instagram?
Both run from one Meta account. We test placements and let results decide where the budget goes, rather than assuming one platform performs better for your category.
How fast will I see results from Meta Ads?
Most accounts show a clear signal within the first 2–3 weekly creative cycles, and meaningful scale by month two.
Do you also create the ad creatives?
Yes. Our in-house content and video team produces the ad creative, so the account is fed with fresh angles every week instead of one ad left to run until it dies.