Inside a 30+ store Onam campaign: full video production for IMAGE Mobiles & Computers
IMAGE Mobiles & Computers runs 30+ stores across Kerala. For Onam — the single biggest shopping season in the state — they needed to own attention across Kannur and Wayanad specifically, not just run another generic festival sale ad. This is everything we built for that campaign, and what it's delivered so far.
The brief: be everywhere a Kerala shopper looks during Onam
Onam shopping decisions happen fast and everywhere — on Instagram, in a cinema hall waiting for the film to start, walking past a store window, or catching a glimpse of a moving vehicle in traffic. A single ad format covers one of those moments. IMAGE needed a campaign built to show up in all of them, with one consistent creative language, across two districts at once.
What we delivered
This wasn't a single video — it was a full production pipeline built to feed every channel from one creative core:
- Script & content planning — the campaign narrative and messaging built before a single frame was shot
- Pre-production — locations, casting and shoot planning across the store network
- On-location shoot — filmed in-store with a full crew, gimbal work included
- Post-production & motion graphics — edit, grade, and graphics built to hold up on everything from a cinema screen to a phone
- Realistic AI concept videos — generative video used for visuals that would be costly or impossible to shoot practically, art-directed to sit naturally next to real footage
- Theatre ads — the same campaign, cut for the big screen
- In-store creative — digital signage running the campaign on TVs inside every store
- Outdoor LED van — a moving billboard touring Kannur and Wayanad, not fixed to one location
- Performance marketing — the same creative system amplified across paid digital to extend reach beyond foot traffic
From the shoot
Inside the store, not just outside it
The campaign didn't stop at the door. The same "Onam at IMAGE" creative ran on in-store digital displays, so the messaging a shopper saw on the LED van outside or on Instagram the night before was still the exact story greeting them at the counter.
The results so far
Impressions have crossed millions across the combined channels. The campaign is still active — new concepts are still being produced and delivered to keep the momentum going through the sales window, rather than the creative going stale halfway through the season.
Why this approach works for a multi-store retail chain
A single hero video shared once doesn't move a 30-store chain. Repetition across formats does — the same story on a cinema screen, a moving LED van, an in-store TV and a Reels feed compounds recall in a way any one channel alone can't. That's the actual mechanism behind this campaign, not the volume of content for its own sake.
Frequently asked questions
How much does a full video production campaign cost in Kerala?
It scales with scope — a single ad film costs very differently from a full campaign spanning theatre ads, in-store creative, outdoor LED vans and performance marketing together. Most agencies confirm the real number on a call once they know what channels you actually need.
Do you produce theatre and cinema ads in Kannur and Wayanad?
Yes. Theatre ads were part of this exact campaign for IMAGE Mobiles & Computers, produced alongside digital and outdoor creative so the same story showed up everywhere a shopper looked during the festival window.
What are AI concept videos, and are they actually realistic?
AI concept videos use generative video tools to produce visuals that would be expensive or impossible to shoot practically, art-directed to look photorealistic rather than obviously synthetic. They're used alongside real shot footage, not as a replacement for it.
Can a multi-store retail chain run an outdoor LED van campaign?
Yes — an LED van works especially well for a chain with multiple locations across a region like Kannur and Wayanad, since it physically travels between towns and store fronts instead of being fixed to one hoarding location.
Running a multi-store retail chain in Kerala and want a campaign built to show up everywhere your customers already are? Get in touch, or see how we approach video production and performance marketing for the rest of the system behind it.